Duration 2500

SRMB CONSUMER SCHEME TVC 01 BENGALI

87 watched

Published 27 Oct 2021

SRMB was coming out of a tough covid year and wanted to bring in positivity and warmth with a new scheme that would reward consumers. The idea was to create a disruption in the category communication codes and bring in a new voice. We also used this as an opportunity to inject a new vibe in our own brand communication that otherwise showcases rational benefits. Ambareesh was roped in to enact the role of Bappi Lahiri - highlighting the mega reward of gold. Enjoy the Gold Rush!