NETLORE EP. 9: Pepsi's Insane Design Document

In this episode, we explore the infamous brand manual for Pepsi's 2008 redesign and study its breathtaking conceptualization. Background art by politebaby. HOSTS bernievidz – /c/bernievidz cybershell – /@ Cybershell13/ LINKS: The Design Doc: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf That Newsweek article: https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137 sjlemme's video: /watch/kTjFfbmp2SNpF NETLORE ON SPOTIFY https://podcasters.spotify.com/pod/show/netlore RSS FEED https://anchor.fm/s/e631cce8/podcast/rss

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